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“互联网+”掀中国鞋业“智能热”

发布于:2015-07-30 12:58来源:手机报码室 点击:

中国智能鞋产业交流与发展大会29日在福建泉州举行。20多家互联网及制鞋行业相关企业,以智能鞋这一差异化竞争新品类为切入点展开交流,探索智能鞋产业的发展方向和模式。

近来,“李宁+小米”、“361+百度”、“特步+360”等智能鞋模式借力互联网平台和技术支持成功抢滩市场,引来了中国传统鞋企转型的“智能热”。

“生活智能化热潮已经无处不在,尤其是鞋子这样的刚需产品,是智能化类型的热门品类。”上海张江科投首席科学家孔华威会上指出,鞋企可通过合作共赢,聚合不同产业之间的优势,迅速满足用户需求,就有可能开创新的蓝海市场。

孔华威表示,泉州鞋企行业已具备较为完善的生产链,产业基础雄厚,智能化的注入可以助传统企业以差异化生产,领跑市场,转型升级。

如何触动“智能卖点”成为鞋企最为关注的问题。“智能鞋只是一个产品,我们希望借助‘互联网+’平台,构建大数据,真正将智能鞋从产品上升到产业高度。”卓旗电子科技刘超说。

除了鞋企自身完善的生产链,科技元素的研发和大数据、营销资源的深度对接是智能鞋领跑产业的一个关键。阿里智能副总裁龙骏称,“智能穿戴”是阿里智能重点突围的一个方向,阿里将助力鞋企促进智能化与市场的对接。

淘宝众筹副总裁疏楼表示,淘宝众筹平台资源也将对接新的智能鞋产业,通过阿里智能云平台、大数据的智能鞋分析,将有效测算出消费者的脚型和压力等指数;这些指数融入平台资源,将可以帮助制鞋企业更好地进行“智造”。

福建好利来的“智能鞋”成功借助阿里智能和淘宝众筹,实现了有效的合作共赢。“技术和数据平台,将是我们鞋企智能化的另一大核心点。”好利来智能鞋负责人说。

泉州市经信委官员认为,制鞋业是泉州传统的产业之一,有着良好的产业集群;随着“互联网+”发展、智能化的注入,如何将线下产业与线上服务对接,是一个新的创新发展问题。此次大会是一个好的切入点,将为泉州本土制鞋企业提供交流沟通平台,从而推进产业各方的合作共赢。

是次大会的主办方也表示,大会与相关成员将在资源互补的基础上,聚焦资源推出智能化新品,并加大对智能化产品的研发和推广力度,扩大智能鞋品类的影响力,吸引更多的平台和厂家加入,并在后续寻求建立产业联盟的可能性,为中国智能鞋产业的持续升级提供更全面的多方位支持。

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